Qualify first. Then book.

Ask two questions to find a real gap. If there's no pain in either answer, exit cleanly. If there is, book Camille's closing call and log it in GHL.

Before dialingReview count 30+ at 4.5+ stars. Check the website_opportunity tag and an objective gap: no website, or missing a quote button, click-to-call, contact form, or gallery.

Main goalConfirm real pain in their own words, then book Camille's closing call.

Hard ruleOne objection pivot, one second ask, then exit cleanly. No pain means no booking.

Opening

One opener. Works for every lead.

Say this

"When I was looking at [TRADE] businesses in [AREA], your competitors showed up but I couldn't find yours. So I put something together. I'd love to share it and get your thoughts, but to tailor it properly - can I ask you a couple of quick questions?"

Pause and wait for a yes before moving into the questions. This is the only opener - it doesn't promise a finished mockup, it earns the right to ask. Do not deliver a good news / bad news pitch before qualifying.

If a gatekeeper answers

"It's [your name] from Aurea Growth. I put something together for [BUSINESS] after noticing your competitors show up online but you don't. Who's best to ask a couple of quick questions to tailor it properly?"

Qualification Questions

Two questions. Listen for a real gap.

Q1 - leads through the site

"When I search for [TRADE] in [AREA], your competitors come up straight away but your business doesn't. How many of your leads or jobs currently come through your website?"

Q2 - missed calls

"When someone calls about a job and you can't get to it straight away - how quickly do you typically call them back? And if you do miss it, do people usually wait for you, or do they move on?"

Write down their exact words for both answers. Camille reads this instead of listening to the call recording.

Close or Exit

Only proceed if Q1 or Q2 revealed a real gap.

If pain confirmed

"So just to make sure I tailor this right - you mentioned [their words on Q1] and [their words on Q2]. What's the best email or number to send the mockup to? And when's a good time for a quick call to walk you through it and answer any questions?"

If neither answer reveals real pain: "No problem - I'll let you get on." Do not push to "I'll send you info anyway." This is the exact failure mode that put an unqualified lead in front of Camille - a prospect who said outright he doesn't get many missed calls, but still got booked. Exit cleanly.

Mockup tiers - QUALIFIED (pain logged + callback booked): Camille builds a custom mockup before the call. INFO ONLY (no confirmed pain, just "send me info"): Camille sends the generic template, no custom build. If pain isn't logged in GHL, Camille is not expected to build anything custom.

Objection Bank

Use one pivot, ask once more, then exit if they still say no.

"I already have a website and it works fine"

"That's good to hear - I'm not saying it doesn't work. The question I'm trying to answer is how many leads are actually coming through it versus your competitors who show up first. That's the gap I'm asking about. Mind if I ask the two quick questions?"

"Just send it over"

"I can, but to make sure it's actually useful and not generic, I need two quick answers first - thirty seconds." Ask Q1. If they still refuse: "No problem - I'll send you what I have. What's the best email?" Log as info-only, no custom build.

"How much is it?" / "Too expensive"

"Before I give you a number - I want to make sure there's actually a gap worth fixing. Can I ask you two quick things first?" Run Q1/Q2. If pain confirmed, hand pricing to the closing call. Don't quote price on the cold call.

"Need to think about it"

"Of course - this isn't a decision, just two quick questions so I know whether it's worth tailoring something for you." If they still decline, exit cleanly.

"Not interested" (first 10 sec)

Reflex, not a real decision. "Totally fair - thirty seconds: when I search for [TRADE] in [AREA], your competitors come up before you do. How many leads currently come through your site?"

Hard no after the pivot: "No problem. Can I send you what I have just so you have it? No follow-up unless you want one."

"We're already fully booked"

"That's a good position to be in. Worth knowing whether the leads you are getting are the right ones, or if some are slipping through while you're on a job - can I ask two quick questions?"

"I'm busy / on a job"

"No problem - go ahead. Is tomorrow morning or afternoon better to reach you?"

"Is this a sales call?"

"It is a cold call, yes. I'm not asking you to decide anything - just to answer two quick questions so I know if there's anything worth showing you."

"How did you get my number?"

"We work from public business information - your Google Business Profile. I noticed your competitors show up online and you don't, and wanted to check before giving the slot to someone else."

"Are you AI?"

"No, I'm a real person. Fair question. I put something together for [BUSINESS] after noticing the gap online - worth two quick questions?"

After the Call

Log the outcome cleanly so Camille knows what to do next.

Qualified - Callback Booked

Number and email
Callback day/time + timezone - double-check EST vs UK before saving
Main pain point: their exact words
Missing element: quote button / click-to-call / form / gallery / no site

Info Only

No confirmed pain - get direct email, not info@
Note: "info only, no confirmed pain"
Tag: info-sent

Not Interested / DNC

Do not argue
Tag not-interested
If they say stop/remove me, mark DNC immediately, no retry

Confirm the callback date is in the future, not today's date minus a day. This is the single most common GHL booking error.

Camille Closing Call

Call at the agreed time. Find the pain. If the site already looks good, don't pitch a redesign — diagnose the capture gaps instead. Close with "I'll send the payment link now."

Prep Before You Call

Pull from GHL before dialling. Takes 2 minutes.

main_pain_point field

Read Aubrey's logged pain point word for word. If it's blank, the lead wasn't qualified — flag it, don't build a custom mockup off a guess.

missing_element field

The specific thing Aubrey logged as absent: quote button, click-to-call, form, gallery, or no site at all. That's your angle into the mockup walk.

Confirm the booked time in your own timezone

Aubrey's GHL bookings have had EST/UK conversion errors. Don't assume the calendar entry is correct — check before dialling.

Check the site quickly

Open it on your phone. If it already looks strong — do not build a redesign pitch. Look for capture gaps: missed-call text-back, form qualification, local SEO. That is your angle.

No consultative calls. Max 15 minutes. Close to yes/no before you hang up.

Open

Anchor to what Aubrey already learned. Get confirmation the pain is still real.

"Hi [NAME], it's Camille from Aurea Growth — Aubrey mentioned she spoke with you earlier. She noted that [main_pain_point, exact words]. Is that still happening?"

Wait for the yes. That confirmation is the foundation of the whole call. Open on the pain point, not the website — the mockup is supporting evidence, not the pitch itself.

Site Check — Pick Your Branch

Do not assume there is always a mockup to walk through. Read the site first.

Weak or missing site

"Did you get the email with the example we put together? Open it on your phone and I'll walk you through it."

Walk through: reviews front and centre, quote form, text option, missed-call follow-up. Then money math and offer.

Site already looks good

"Good. That means the hard part's already done. We're not here to argue design. I want to show you the difference in how the page captures enquiries.

Your site may look good, but the question is what happens when someone lands there, needs a quote, fills a form, or calls while you're on a job.

Open the example and I'll show you the difference."

Then walk the mockup using the comparison lines in Section 4.

Diagnose

Before the mockup walk, anchor to their numbers.

"Quick question before I walk you through it — when you're on a job and a new call comes in, what usually happens to it?"

"How many times does that happen in a week?"

"And roughly what's an average job worth?"

Write down: missed calls/week, job value, their exact words. You'll use all three in the close.

Mockup Walk

Four differences. Say them in order while they look at the page.

"First difference: the call and quote options are immediate. On a trades site, people should not have to think about how to contact you."

"Second difference: the form qualifies the job. It asks what type of work they need, where they are, how urgent it is, and lets them send photos. That means you know if it's a real job before calling back."

"Third difference: missed-call follow-up. If someone calls and you miss it, they get a text back quickly so they don't just go to the next contractor."

"Fourth difference: local SEO structure. The page names the service and area clearly, so it is built around how people actually search: [trade] in [city]."

"So the better look is a bonus. The real difference is the enquiry flow."

Let them scroll between points. Silence while they look is fine.

Offer

Anchor with the one-off first. Then the logical choice.

"Two ways to do this. We can build it as a one-off for $3,500 — you own it, you manage hosting, updates, and forms yourself."

"Or $750 setup, then $297 a month. We build and maintain the capture layer: missed-call text-back, qualified quote form, review proof, and local SEO upkeep. If anything breaks, we fix it. Three-month out if it's not working. Most people go with this one."

"Which of those makes more sense for the business?"

Close

Ask once. Wait. Handle the real objection if they raise one.

"So here's where we're at. Your site already looks good, but this version is built to capture more enquiries: clearer call path, stronger quote form, missed-call text-back, review proof, and local SEO structure.

Setup is $750 once, then $297 a month to build, host, maintain, and keep the capture system running.

One extra job you would have missed covers this. Does that make sense for the business?"

Do not say "does that sound good?" or soften the ask. Pause and wait.

If yes

"Great. I'll send the payment link to [EMAIL] now. Once that's through, we start the build this week."

Apply verbal_yes tag in GHL. Note: "Agreed to $750 + $297/month. Email: [email]." Send Stripe link immediately.

If need to think

"Of course. Is it the setup cost, or whether it'll actually bring in more calls?"

Address only that. Then re-ask.

If no pain

"If your site is already bringing in enough work, your forms qualify leads, and you're not missing calls — you may not need us right now. No problem."

Log as not a fit. Move on.

Escalation only: If they ask technical build or SEO questions you can't answer, say: "Let me get John on a quick call to answer that properly." WhatsApp John with name, business, and the exact question.

Objections

One pivot per objection. Find the real concern, address it, re-ask.

"My website already looks good"

"You're right — it does. I'm not arguing the design. I'm showing you the difference in capture. The question is: does the current site get the lead when someone calls and you miss it, or when they want to send job details fast? That's what this version is built to fix."

"$297 is a lot"

"It's less than one job every two months. If this captures two jobs a year you'd have lost, it's paid for itself three times over. Is the cost the concern, or whether it'll actually work?"

"I need to think about it"

"Of course. Is it the setup cost, or whether it'll actually bring in more calls?"

Address it. Then: "The build is already done. I can have it live in 7 days. Three-month out if it doesn't bring in a single extra job."

"Someone is already building my site"

"That's fine. The question is whether the new site will have missed-call text-back, a qualifying form, and local SEO upkeep built in. If yes, you don't need us. If not, you'll be back here in 6 months."

"Just send me more info"

"Everything's in front of you — the site and the pricing. What would the info help you decide?"

"Need to talk to my partner"

"When do you think you'll have had that conversation? I can call back then. They can join now if it helps — two minutes."

"Am I locked in?"

"First 90 days cover setup. After that it's month-to-month. You own the domain from day one. Cancel any time after 90 days — you take the domain and a static copy of the site."

"Not convinced it'll work"

"What specifically — the missed-call text-back, the form, or the SEO?"

Address the exact thing. Then: "Three-month out if it doesn't bring anything in. No risk on your side."